July 27, 2021
  • Urban coexistence among professional and other road users, or the measures taken by private sector companies such as NACEX, objective of the road safety project “Con(vivir)”


The road safety project “Con(vivir)” (www.witl.es/convivir), created by the inspirational content platform 'Where is the limit?' (WITL), promoted by BH Bikes and AutoBeltran – Mercedes-Benz, with the collaboration of Grupo DAS, Garmin, NACEX and X-Sauce, and institutional support from the ACP (Association of Professional Cyclists), has just launched the sixth message about what it will address throughout 2021: urban coexistence among professional and other road users, as well as the measures taken by private sector companies such as NACEX to guarantee the safety of their couriers.


Road professionals, that is, all those people who spend many hours a day behind the wheel for work reasons (couriers, bus drivers, taxi drivers...), are forced to share the same space with other road users, especially in cities, where the enormous amount of vehicles and different driving styles make this inevitable coexistence difficult.

In particular, the urban infractions that most affect couriers in their day-to-day lives are:

  • Vehicles double-parked or in the “loading and unloading” areas.
  • Bicycles or scooters that circulate on the paths. Although it is prohibited, this situation is very common in any city, and makes it very difficult to deliver the goods and maintain the physical integrity of other pedestrians.
  • Drivers who do not indicate when turning, and cyclists who do not use hand signals, which impedes anticipation of their turns and, therefore, makes it easier for accidents to occur
  • Pedestrians crossing the middle of the road or at red lights, which puts their physical integrity at serious risk.
  • Motorcycles that move between cars, zigzagging, making driving difficult for the rest of the traffic.


Beyond the work that must be done by each road user individually, the private sector has a significant role in road safety within the city. Companies such as NACEX, which carry out their activity mainly at an urban level, have long taken a series of measures to guarantee the safety and comfort of their messengers:

1. Autonomous Ready

The first of these has a lot to do with the social work of the company. In order to study which points of the Catalan capital are the most problematic, the company is collaborating with the General Directorate of Traffic and the Barcelona City Council in “Autonomous Ready”, a pioneering initiative, launched in 2019, aimed at drastically reducing accidents in urban environments and certifying the positive impact that ADAS technology has on the protection of life. To do this, several vehicles from the NACEX network have built-in devices, which collect information on traffic incidents and the possibility of collision, and help drivers reduce their errors and distractions, so that they give a lot of information about which are the most problematic areas in Barcelona.

2. Manual on dealing with urban incidents during distribution

NACEX issues a manual to all its messengers, where they are trained and told how to act, step by step, in the event of encountering different types of incidents with other road users (pedestrians, users of scooters, cyclists, motorcycles, cars ...) when out to deliver.

3. Constant modernization of delivery vehicles

The maximum age of NACEX vehicles is 30 months, on their structural routes, so all of them are very new and equipped with the latest technologies that contribute to greater safety and security.

4. Promoting sustainable transport

NACEX aims for 75% of all kilometres travelled daily to be with low-emission vehicles by 2023. This is a measure which, as well as helping the environment and the fight against climate change, also ensures that its couriers use very new vehicles, equipped with the latest road safety technologies. Furthermore, there is a wide variety of transport in the city for NACEX, since all kinds of vehicles (vans, cars, motorcycles, scooters, electric bicycles,etc.), and pedestrians with trolleys, serve to distribute goods in its urban delivery network.

While it is true that the role of the private sector and official institutions is very important, to ensure that urban coexistence among all vehicles is a reality, we must not forget that the empathy and awareness of drivers, pedestrians, and cyclists is essential to avoid accidents and to guarantee maximum safety for everyone.


About NACEX  www.nacex.com

NACEX has a wide range of services available and forms part of Logista, the leading distributor of products and services to local retailers in the South of Europe.

NACEX has a fleet of over 1,600 vehicles and more than 3,000 collaborators, as well as a network of 32 hubs, over 300 franchise offices in Spain, Portugal, and Andorra, and more than 2,200 NACEX.shop points in Spain and Portugal.


About Logista  www.logista.com

Logista is the leading distributor in Southern Europe. It regularly provides a service to over 250,000 points of sale in Spain, France, Italy, Portugal, and Poland, and facilitates the best and fastest access to the market for a wide range of convenience, electronic top-up, pharmaceutical, book, publication, tobacco, and lottery products, among others. Logista counts on a team of highly qualified professionals made up of 5,900 direct employees and 15,000 collaborators, focussed on providing service to their clients in the most efficient way and adapting to their needs.