November 21, 2024
- With this initiative, the leading brand in experience boxes enhances its presence in the Spanish market, initially bringing this accessible and practical format to more than 800 tobacconists on the Spanish mainland and the Balearic Islands.
Smartbox, the leading company in experience boxes, has launched a project to distribute its gift cards to more than 800 tobacconists connected to the Logista platform, one of the largest logistics operators in Europe. With this launch, Smartbox offers its experiences to a greater number of people in Spain, bringing its leisure and wellness offerings to places where these products were not traditionally marketed.
This new distribution format is an innovative venture for Smartbox, which is seeking to expand its capillary presence throughout the country. With this strategy, the brand is entering a key sales channel: tobacconists, establishments that have a relationship of trust and closeness with their customers.
The project will begin as a pilot and will be available during the Christmas season at more than 800 tobacconists on the Spanish mainland and the Balearic Islands, which will have Smartbox displays.
Giving experiences as a gift card
The new Smartbox gift cards present a selection of experiences designed to give special moments in a simple, compact format. Available in four carefully chosen themes to suit all tastes and occasions, and ranging in price from €49.90 to €99.90, they are the ideal gift for those who value unique and memorable keepsakes. For celebrations and special events, the Many Happy Returns card offers a versatile selection including getaways, cuisine and moments of relaxation. If the intention is to give the gift of an unforgettable stay, 2 charming days invites you to enjoy a romantic getaway in charming accommodations such as cottages and hotels in unique locations, while A Thousand and One Nights of Happiness elevates the experience to the next level, with stays in hotels up to 4 stars and breakfast included. To give the gift of wellness as a couple, the Spa & Massage for two Card gives you access to relaxation and wellness experiences in spas and wellness centres.
The activation of the cards in tobacco shops is simple: the customer selects the card from the Smartbox display and, after scanning the barcode at the Point of Sale Terminal, the product is activated. An agile process that allows you to enjoy a gift instantly, without complications and extremely convenient.
Tobacco shops: proximity and accessibility
With its extensive network of more than 10,000 points of sale connected to Logista’s platform, tobacconists are an ideal distribution channel, since they can reach the entire country, including areas of low population density where it is more difficult to access this type of product. In many of these localities, the tobacconist is the main or only point of reference in the community, which ensures that the supply of tobacco products in the community is not limited to the tobacco sector.
Smartbox is available to everyone, regardless of their location. This approach brings experiences that were previously only available in urban areas or shopping centres to the whole of Spain, thus widening access to products typically only available in large cities.
To run this project, Smartbox has teamed up with Logista as a logistics partner and transactional service provider. Logista is responsible for implementing the technological and logistical infrastructure that enables tobacconists to manage the activation of gift cards and other services securely and efficiently. With its network of points of sale and experience, Logista offers solutions that already enable the sale of digital content, public transport top-ups, payment of bills, issuing of environmental badges and other services in tobacconists, now including Smartbox gift cards as another option for its customers.
By implementing this project, Smartbox is taking another step forward in its mission to democratise access to unique and memorable experiences by offering a convenient and close-at-hand solution to purchase its gift cards at tobacconists, just in time for the Christmas season.
About Logista - www.logista.com
Logista is one of the top logistics operators in Europe, specialising in proximity distribution channels. The company regularly serves nearly 200,000 sales points throughout Spain, France, Italy, Portugal, the Netherlands, Belgium and Poland, and facilitates the best and fastest market access for a broad range of retail products, pharmaceuticals, electronic recharges, books and other publications, tobacco and lottery products, among others. In addition, Logista operates the largest transportation network in Spain, which is also certified for food safety.
Logista maintains a team of highly qualified professionals, comprised by more than 7,600 direct employees, and has a large number of indirect collaborators who work in our different activities and countries such as Nacex franchisees, Logista Parcel delegates, drivers, etc. promoting local employment. All employees and collaborators are focused on providing service to customers and adapting to their needs in the most efficient manner.