February 10, 2026
- The goal is to equip Spanish tobacconists and retailers with technology that opens new revenue channels.
Logista Strator, the technology platform specialized in retail management and part of Logista, has reached a strategic agreement with Shekel, manufacturer of Innovendi Elite, for its distribution in Spain and Portugal. The company will present this new product—resulting from its collaboration with Shekel—at the Hospitality Innovation Planet (HIP) trade show, to be held in Madrid from February 16 to 18.
Innovendi Elite is a smart fridge that offers a completely new vending experience: an autonomous, next‑generation retail solution combining patented weighing technology and artificial intelligence to deliver a seamless shopping process. Customers pay with a card or app, open the fridge, select their products, and continue on their way without waiting. Its ability to operate continuously and adapt to high‑traffic locations enables the creation of new 24/7 points of sale, maximizing space efficiency and minimizing operational costs.
“With this agreement, we are placing in the hands of Spanish tobacconists and retailers a solution that combines technology and service, enabling them to open new revenue channels and elevate the shopping experience—with the support and reliability of our network of consultants and technical assistance across the entire peninsula,” stated Carlos Vasques, Iberia Director at Logista Strator.
Up to 2.7 times more sales
The Innovendi Elite smart fridge is designed to transform autonomous retail and take it to a new level. This solution increases sales by up to 2.7 times and opens the door to new locations and consumption moments, expanding the business' reach. Its patented weighing technology ensures 99.9% accuracy and security, identifying each item and preventing theft or errors.
In addition, operations are highly efficient: it features intelligent inventory alerts, minimal maintenance, and allows full remote management through a central console that keeps shelves stocked and removes low‑rotation products. It also supports a wide range of items that are not compatible with traditional vending machines.
“This partnership represents a revolutionary change for autonomous retail in Spain. Logista Strator’s commercial network and its strong ties with retailers allow us to bring Innovendi Elite, powered by WeightAI technology, to more than 10,000 convenience stores,” said Rami Bahar, Chief Commercial Officer at Shekel. “Our solution enables fully autonomous operation without traditional checkout systems, addressing real operational challenges related to labor and extended opening hours. Together, we are transforming unmanned convenience retail across the entire market,” he concluded.
About Logista Strator - logistastrator.com
Logista Strator is the technology platform specialized in retail management within the Logista Group. It offers the best solution for each client, adapting to their needs and providing personalized support. With a 360‑degree vision, it has become the comprehensive solution for any business, integrating leading products for cash management, time and attendance, telemetry, electronic labels, and security. It also offers value‑added services such as bill payment, digital content, convenience services, website creation, or store refurbishments.
About Logista - logista.com
Logista is one of the largest logistics operators in Europe, specializing in distribution to proximity channels. It regularly serves around 200,000 points of sale in Spain, France, Italy, Portugal, the Netherlands, Belgium, and Poland, providing the best and fastest market access for a wide range of products including convenience items, pharmaceuticals, electronic top-ups, books, publications, tobacco, and lotteries, among others. It also boasts the largest transport network in Spain, certified in food safety.
Logista has a highly qualified team of over 8,000 direct employees and a large number of collaborators, such as Nacex franchisees, Logista Parcel delegates, drivers, etc. Employees and collaborators are all focused on serving customers in the most efficient and tailored way possible.
Commitment to sustainability
Logista maintains a solid position in terms of sustainability. The company has been included in the CDP (Carbon Disclosure Project) index of the most sustainable organisations for ten consecutive years; the only logistics company to achieve this milestone. In addition, Logista has also obtained notable recognitions by Sustainalytics and MSCI. Furthermore, the company has been included for the sixth consecutive year in the Diversity Leaders 2026 ranking by Financial Times and Statista, with a score of 72.78/100, thus repeating its leadership in the Wholesale category in Europe for a second year, and reaching No. 11 among Spanish companies.
Logista has also increased its hiring of disabled workers by 4% and is part of the Ibex Gender Equality and FTSE4Good indices.
Along these lines, and continuing the initiatives launched in recent years, Logista has kept expanding its partnerships to foster diversity and inclusion. In March 2025, the company renewed its agreement with Real Madrid Foundation to promote sports activities for disabled children in collaboration with APANID; in April 2024, Logista signed an agreement with La Caixa Foundation to incorporate individuals at risk of exclusion with post-contract accompaniment; in June 2024, Logista collaborated with Atlético de Madrid Foundation to sponsor specially-adapted football schools; and in September 2024, the company joined the Inserta Agreement of ONCE Foundation to promote the hiring of disabled individuals. In addition, Logista collaborates recurrently with the Red Cross and other entities, and develops a volunteering programme with Integra Foundation, which in 2024 recognised the company for its training work, after upskilling 337 disabled individuals at risk of exclusion.