March 13, 2017
Integra2, the Logista Group’s capillary transport network under controlled temperature, has launched Ruta Integra2 (www.rutaintegra2.es), presenting itself to online communities as the specialised portal on gastronomy of every popular festivity in small towns and cities across the country.
Ruta Integra2 is aimed at promoting popular gastronomy and festivities, as well as the local food of the different towns across Spain. Any user may promote his festivity through the email rutaintegra2@integra2.es, with a simple and intuitive operation.
Also, it allows users to subscribe to inform them on the gastronomy events during following weeks throughout the country.
From a cultural and playful perspective, this projects aims at reaching a broader audience through attractive and positive content, to be published in the different platforms where it is present, in the web, the blog and Instagram.
The project is a support to gastronomic culture and local food, through the active participation by users.
Ruta Integra2 is a result of the company’s commitment to a stronger link to the food industry from its position as leader and referencing company in capillary transport network under controlled temperature for the food and pharmaceutical industries.
Integra2 is part of the Logista Group, the leading distributor of products and services to proximity retailers in Southern Europe.