February 19, 2024
  • Logista Freight moves forward with its sustainability strategy, reaching an agreement with L’Oréal Groupe to incorporate electric vehicles

Logista Freight, a Logista company specialising in long-haul transport, has just launched an initiative alongside L’Oréal to contribute to a more sustainable future in freight transport.


Thus, L’Oréal has incorporated the first electric truck to make direct short-distance deliveries to customers in the Henares corridor, a development that is part of its sustainability programme “L’Oréal For The Future”, which has specific environmental and social aims that the beauty company is committed to meeting by 2030. In particular, the world’s leading beauty company is seeking to reduce greenhouse gas emissions linked to the transportation of its products by 50%, compared to 2016.


The electric truck is part of Logista Freight’s fleet, contributing to the expansion of its fleet of increasingly sustainable vehicles. This vehicle produces zero local emissions, meaning it emits no pollutant gases or particulate matter during its journey.


Likewise, this addition is accompanied by the installation of its own electro-lubrication station at Logista’s facilities in Cabanillas del Campo. The electric car station can produce 100% renewable energy since it is powered by electricity generated by solar panels and has an ultra-fast charger, allowing for fast and efficient charging to optimise the route. Thus, it takes two hours to reach an 80% batter charge and has a post capacity of 180 kWh.


Thanks to the use of the electric truck, in the pilot test conducted last January, a reduction of 2,043 kg of CO 2was achieved, calculated using the WTW method, providing annual saving of more than 24 tonnes.


This initiative was presented in Cabanillas, where representatives of Logista and L’Oréal showed the installation of the electro-lane together with the electric tractor and trailer and highlighted their commitment to decarbonising the sector so as to contribute to a sustainable future. The event was attended by Álvaro González-Escalada - General Manager of Logista Freight -, Manuel Andrés Atienza - Business Development Manager - and Eugenio García Muñoz - Commercial and Security Manager - on behalf of Logista. L’Oréal Spain and Portugal was represented by Pablo de Valdenebro Garrido - Operations Director, Moisés Solís Barragán - Transport Manager, Delia García Gómez - Sustainability and CSR Director, and Cristina Garzón and David González, Customer Care Managers of L’Oréal Spain and Portugal.


During the presentation, Álvaro González-Escalada from Logista Freight stressed that “this initiative reflects our strong commitment to sustainability. We work not only to meet our customers’ quality and service demands but also to work towards a more sustainable future in freight transport. This collaboration with L’Oréal is a significant step forward in our environmental management.


Pablo de Valdenebro, Operations Director of L’Oréal Spain and Portugal, said: “At L’Oréal, we are working to lead the sustainability transformation by reconfiguring our transportation model and actively engaging with our entire value chain, from suppliers to our customers. For some years now we have been working on last mile delivery with sustainable vehicles. Through strategic partnerships such as this one with Logista and some of our main customers, we continue to progress with determination towards a more efficient and environmentally friendly supply chain, in line with our global sustainability strategy, L’Oréal For The Future”.


Logista Freight is furthering its commitment to reduce carbon emissions by continually optimising routes, renewing transport fleet agreements including efficiency criteria, thus promoting a progressive increase in the fleet of increasingly efficient and less polluting vehicles.


About Logista Freight - www.logistafreight.com

Logista Freight is the Logista company specialized in long-distance transport. It has one of the most extensive, specialized and technologically advanced infrastructure and transport networks on the continent.


The Company manages a fleet of more than 1,400 vehicles and provides services in all EU countries. It performs local customer management thanks to the network of its own subsidiaries located in Spain, Portugal, Italy, France, Germany, Romania, Czech Republic and Poland.


Logista Freight has state-of-the-art on-board equipment, a revolutionary integration of safety and temperature control systems, and its own technological platform that optimizes routes to minimize empty kilometers and thus reduce the carbon footprint.


Commitment to sustainability 

Logista has maintained its leadership position in CDP, which recognises global leaders in the fight against climate change, for seven consecutive years. Logista is the only European logistics company to have been listed in this category over this period. CDP has also recognised Logista’s work as a driver of sustainable change throughout its value chain and has listed it in the Supplier Engagement Leader category. 


Furthermore, Logista’s firm commitment to sustainability was recognised in October 2024 by Sustainalytics, one of the world’s foremost evaluators of Corporate Social Responsibility and Corporate Governance. After assessing the Company’s ESG criteria, it has awarded it an ESG risk rating of 14.4 points, thus classifying it as being at Low Risk of experiencing material financial exposure to ESG factors and certifying it as Industry TOP RATED 2024 - which assesses high performance in its sector beyond the Sustainalytics comprehensive coverage universe - earning it one of the top 50 ratings in the transport industry.


Another consequence of its firm commitment to Corporate Social Responsibility is that Logista has once again been placed among the leaders in the sector by being recognised in 2023 with an MSCI rating of AA, on a scale of AAA-CCC. 


Logista is also listed on the FTSE4Good IBEX index, which comprises companies that exhibit strong environmental, social and corporate governance practices, and on the Ibex Gender Equality index. It was also included in the Ibex 35 in 2022.


About Logista – www.logista.com

Logista is one of the largest logistics operators in Europe and specialises in distribution to local channels. It regularly serves almost 200,000 points of sale in Spain, France, Italy, Portugal, the Netherlands and Poland and offers the best and fastest market access to a wide range of convenience products, pharmaceuticals, electronic top-up, books, publications, tobacco and lotteries, among others It is also notable for being the largest transport network in Spain, which is also certified in food safety.   


Logista has a team of highly qualified professionals made up of more than 7,450 direct employees and a large number of collaborators such as Nacex franchisees, Logista Parcel delegates, drivers, etc. Employees and collaborators all work focused on serving their customers in the most efficient way and adapted to their needs.    


About L’Oréal 

For more than 110 years, L’Oréal, the global leader in beauty products, has been dedicated to one thing: satisfying the beauty aspirations of consumers around the world. Our purpose, to create beauty that moves the world, marks our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and our ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person in the world the very best when it comes to quality, efficacy, safety, sincerity and responsibility, all the while celebrating beauty in its infinite variety.  


With 87,400 committed employees, a balanced geographical presence and sales across all distribution networks (e-commerce, consumer goods, department stores, pharmacies, hairdressers, branded retail and travel retail), the Group generated sales of €38.26 billion in 2022. With 20 research centres in 11 countries around the world and a dedicated research and innovation team of more than 4,000 scientists and 5,500 tech and digital professionals, L’Oréal is focused on inventing the future of beauty and becoming a beauty tech powerhouse.