June 03, 2024
  • Enrique Cerezo, president of Club Atlético de Madrid and patron of the Atlético de Madrid Foundation, and Juan José Guajardo-Fajardo, director of HR, Marketing and Communication of Logista, presented the collaboration in the project of adapted football schools for children with special needs.
  • The company's logo will be part of the official shirt of the Club Atlético de Madrid Foundation.

Logista and the Atlético de Madrid Foundation join forces to improve people's lives and help them overcome social barriers. With the common goal of contributing to such an essential task as the social integration of children with special needs, logistics and sport have signed an agreement to strongly support the Adapted Football project. This initiative aims to improve the quality of life and the inclusion in society of this group by using the football as a therapeutic tool. 


Enrique Cerezo, president of Club Atlético de Madrid and patron of the Foundation, and Juan José Guajardo-Fajardo, director of HR, Marketing and Communication of Logista, showed their enthusiasm for this union in a ceremony that took place at the Cívitas Metropolitano stadium to sign the agreement that will promote this project until 2027.


Juan José Guajardo-Fajardo highlighted during his speech: ‘It is an honour to join Logista and the Atlético de Madrid Foundation, an entity that promotes great values beyond sport. This collaboration is part of our social strategy that aims to contribute to creating a fairer and more inclusive community’.


Enrique Cerezo, president of Club Atlético de Madrid, highlighted the importance of the agreement: ‘We are delighted with the signing of this agreement with Logista. We are striving hard for adapted football schools and they are going to be a great partner. We are very happy to have them with us’.


As part of the agreement, the uniforms of the players of the various Adapted Football schools of the Atlético de Madrid Foundation now include the logo of Logista, one of the largest logistics operators in Europe, as was seen at the closing of the season of one of the schools at the emotional and moving annual presentation of diplomas with Adelardo Rodríguez, president of the Foundation, at the front together with Juan José Guajardo-Fajardo. The ultimate goal is to promote sport as a tool to improve children’s quality of life through work on different skills which will be carried out in sports schools.


About Logista - www.logista.com

Logista is one of the largest logistics operators in Europe and specialises in distribution to local channels. It regularly serves almost 200,000 points of sale in Spain, France, Italy, Portugal, the Netherlands and Poland and offers the best and fastest market access to a wide range of convenience products, pharmaceuticals, electronic top-up, books, publications, tobacco and lotteries, among others It is also notable for being the largest transport network in Spain, which is also certified in food safety.   


Logista has a team of highly qualified professionals made up of more than 7,450 direct employees and a large number of collaborators such as Nacex franchisees, Logista Parcel delegates, drivers, etc. Employees and collaborators all work focused on serving their customers in the most efficient way and adapted to their needs.    


Commitment to sustainability 

Logista has maintained its leadership position in CDP, which recognises global leaders in the fight against climate change, for seven consecutive years. Logista is the only European logistics company to have been listed in this category over this period.


Furthermore, Logista’s firm commitment to sustainability was recognised in October 2024 by Sustainalytics, one of the world’s foremost evaluators of Corporate Social Responsibility and Corporate Governance. After assessing the Company’s ESG criteria, it has awarded it an ESG risk rating of 16.5 points, thus classifying it as being at Low Risk of experiencing material financial exposure to ESG factors and certifying it as Industry TOP RATED 2024 - which assesses high performance in its sector beyond the Sustainalytics comprehensive coverage universe - earning it one of the top 50 ratings in the transport industry.


Another consequence of its firm commitment to Corporate Social Responsibility is that Logista has once again been placed among the leaders in the sector by being recognised in 2024 with an MSCI rating of AA, on a scale of AAA-CCC. 


Logista is also listed on the FTSE4Good IBEX index, which comprises companies that exhibit strong environmental, social and corporate governance practices, and on the Ibex Gender Equality index. It was also included in the Ibex 35 in 2022.


About the Atlético de Madrid Foundation

The Foundation was created in 1997 with the aim of contributing through sport to social, educational and research activities.


At the Atlético de Madrid Foundation we are committed to society and the environment that surrounds us. We promote programmes and actions with a social impact through sport, education, research in sport and health and sustainability, and in collaboration with different associations, collaborating companies, entities and foundations.


Our main objective is to use football as a tool for transformation, contributing to improving people's education, especially that of children and adolescents, and their full personal and social development.


We are also committed to the red and white values that inspire all our activity, and, in particular, the promotion of respect, non-discrimination, equal opportunities, the fight against harassment and care for the environment.