July 04, 2024
  • L’Oréal joins the Logista HVO 24’ Plan to promote the use of this alternative fuel in long distance transport

Logista Freight, a Logista company specialising in long-distance transport, has just launched a new initiative alongside L’Oréal Groupe to contribute to a more sustainable future in freight transport. This is the Logista HVO 24’ Plan, an initiative designed and implemented by Logista Freight which L’Oréal has signed up to in order to promote the use of HVO (hydrotreated vegetable oil) as an alternative fuel.

The range and infrastructure of electric trucks is still at an early stage, which precludes it from being a viable option for long-distance transport or international travel. HVO significantly reduces emissions of harmful substances such as carbon dioxide (CO 2), nitrogen oxides (NOx) and particulates, emitting as much as 80% to 90% less than conventional diesel, making it today’s main alternative for long-distance transport to achieve a significant reduction in carbon footprint.


With the same aim in mind, the two companies signed an agreement in February, adding the first electric trailer truck for direct short-distance deliveries. Now they are going one step further, with L’Oréal joining the Logista HVO 24’ Plan.


According to Pablo de Valdenebro, Operations Director of L’Oréal Spain and Portugal: At L’Oréal, we are truly committed to our L’Oréal For The Future sustainability programme. An important step is to reduce our greenhouse gas emissions by 50% from 2016 levels, and the Logista HVO 24’ Plan is a key tool to achieve this.”


Álvaro González-Escalada from Logista Freight emphasised that “the use of renewable energies, route optimisation and the commitment to less polluting vehicles are fundamental to our commitment to sustainability. The Logista HVO 24 Plan is another example of our commitment to working towards more sustainable freight transport in partnership with committed companies such as L’Oréal Groupe.”


About Logista Freight - www.logistafreight.com

Logista Freight is the Logista company specialized in long-distance transport. It has one of the most extensive, specialized and technologically advanced infrastructure and transport networks on the continent.


The Company manages a fleet of more than 1,400 vehicles and provides services in all EU countries. It performs local customer management thanks to the network of its own subsidiaries located in Spain, Portugal, Italy, France, Germany, Romania, Czech Republic and Poland.


Logista Freight has state-of-the-art on-board equipment, a revolutionary integration of safety and temperature control systems, and its own technological platform that optimizes routes to minimize empty kilometers and thus reduce the carbon footprint.


Commitment to sustainability 

Logista has maintained its leadership position in CDP, which recognises global leaders in the fight against climate change, for seven consecutive years. Logista is the only European logistics company to have been listed in this category over this period. CDP has also recognised Logista’s work as a driver of sustainable change throughout its value chain and has listed it in the Supplier Engagement Leader category. 


Furthermore, Logista’s firm commitment to sustainability was recognised in October 2024 by Sustainalytics, one of the world’s foremost evaluators of Corporate Social Responsibility and Corporate Governance. After assessing the Company’s ESG criteria, it has awarded it an ESG risk rating of 14.4 points, thus classifying it as being at Low Risk of experiencing material financial exposure to ESG factors and certifying it as Industry TOP RATED 2024 - which assesses high performance in its sector beyond the Sustainalytics comprehensive coverage universe - earning it one of the top 50 ratings in the transport industry.


Another consequence of its firm commitment to Corporate Social Responsibility is that Logista has once again been placed among the leaders in the sector by being recognised in 2023 with an MSCI rating of AA, on a scale of AAA-CCC. 


Logista is also listed on the FTSE4Good IBEX index, which comprises companies that exhibit strong environmental, social and corporate governance practices, and on the Ibex Gender Equality index. It was also included in the Ibex 35 in 2022.


About Logista – www.logista.com

Logista is one of the largest logistics operators in Europe and specialises in distribution to local channels. It regularly serves almost 200,000 points of sale in Spain, France, Italy, Portugal, the Netherlands, Belgium and Poland and offers the best and fastest market access to a wide range of convenience products, pharmaceuticals, electronic top-up, books, publications, tobacco and lotteries, among others It is also notable for being the largest transport network in Spain, which is also certified in food safety.   


Logista has a team of highly-qualified professionals made up of more than 7,450 direct employees and a large number of collaborators such as Nacex franchisees, Logista Parcel delegates, drivers, etc. Employees and collaborators all work focused on serving their customers in the most efficient way and adapted to their needs.    


About L’Oréal 

For 115 years, L’Oréal, the world's leading beauty player, has been dedicated to one thing: satisfying the beauty aspirations of consumers around the world. Our purpose, to create beauty that moves the world, marks our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the very best when it comes to quality, efficacy, safety, sincerity and responsibility, all the while celebrating beauty in its infinite variety.  


With more than 90,000 committed employees, a balanced geographic footprint and sales across all distribution networks (e-, commerce, mass market, department stores, pharmacies, hairdressers, brands and travel retail), the Group generated sales of €41.18 billion in 2023. With 20 research centres in 11 countries around the world and a dedicated Research and Innovation team of more than 4,000 scientists and 6,400 technology and digital professionals, L’Oréal is focused on inventing the future of beauty and becoming a beauty technology powerhouse.