December 05, 2024
- The company has contributed a work as part of the "Maestros" campaign, a unique collection that combines art and AI representing Spain's 30 most valuable brands
Logista and Interbrand have received the Grand Prix at the Red Dot Awards: Brands & Communication Design Awards for its "Maestros" campaign. This award emphasises the collaboration between both entities in a project that highlights the 30 most relevant Spanish brands in the market, Logista being the only company in the logistics sector to form part of this select group. This recognition highlights the creativity of the campaign and the synergy between the entities involved.
The "Maestros" campaign was launched as part of the Best Spanish Brands 2023 report, presented at the Museo Nacional del Prado in February, and bringing together the 30 most influential brands in Spain. At a gala event held last Friday in Berlin, Borja Borrero, Executive Director of Interbrand, received the award for the collaborative effort between the two entities in this project.
The "Maestros" exhibition took place in the Cloister of Los Jerónimos, where 30 limited posters were presented, each representing one of the most prominent brands in the Interbrand ranking, including Logista. This exhibition, which accompanied the gala presentation of the Best Spanish Brands 2023 ranking, combined masterpieces of classical painting with reinterpretations generated by Artificial Intelligence, fusing traditional art with technological innovation.
Juan José Guajardo-Fajardo, HR, Marketing and Communication Director of Logista, highlighted that "being part of the ranking of the 30 Best Spanish brands is a recognition of the growth that the Logista brand has developed in recent years and the "Maestros" campaign award is a double reason to be proud, since it means we are a source of inspiration in the creation of this original and innovative collection".
About Logista - www.logista.com
Logista is one of the top logistics operators in Europe, specialising in proximity distribution channels. The company regularly serves nearly 200,000 sales points throughout Spain, France, Italy, Portugal, the Netherlands, Belgium and Poland, and facilitates the best and fastest market access for a broad range of retail products, pharmaceuticals, electronic recharges, books and other publications, tobacco and lottery products, among others. In addition, Logista operates the largest transportation network in Spain, which is also certified for food safety.
Logista maintains a team of highly qualified professionals, comprised by more than 7,600 direct employees, and has a large number of indirect collaborators who work in our different activities and countries such as Nacex franchisees, Logista Parcel delegates, drivers, etc. promoting local employment. All employees and collaborators are focused on providing service to customers and adapting to their needs in the most efficient manner.