Black Friday 2026: NACEX Bolsters Its Operations to Respond Reliably to the Increase in Shipments

With the launch of the Black Friday and Christmas campaigns, NACEX, Logista’s express parcel and document delivery company, has rolled out a targeted scale-up plan to align its operations with the forecast surge in shipments and maintain its standards of quality, reliability and service during one of the busiest periods of the year.

The company estimates that during this period, activity on peak days will increase by 30% compared to the rest of the year, with a cumulative growth of 20% across the entire campaign. Compared to the Black Friday 2025 campaign, the expected growth is 12%. To manage this surge in demand, NACEX has put a special operational plan in place comprising three pillars: staffing, infrastructure, and operational resources.

The company estimates that, during the campaign, its activity will rise by up to 30% on the days with the highest volume compared to the rest of the year, while growth during the entire campaign will be around 20%. Compared with the 2025 Black Friday campaign, NACEX also forecasts an increase of 12%.

The franchise network and NACEX team will once again be fundamental during the campaign. In particular, the company expects to increase its workforce by 35%, strengthening the different areas involved in operations to ensure network responsiveness and maintain service levels.

In addition to this reinforcement, 70 more vehicles will be deployed to strengthen links between regional hubs and franchise offices. Furthermore, 55 additional structural routes will be rolled out, and the network of franchise offices will increase resources by 27%, adapting capacity to the specific demands of this period.

“The Black Friday and Christmas campaigns represent one of the most demanding periods for our sector every year. The prior planning and coordination of our entire network allows us to adapt our capacity to the increase in shipments and be prepared to face these weeks while maintaining the reliability and quality of service that our customers expect," says NACEX General Director, Xavier Calvo.

NACEX.shop - Enhancing Delivery Flexibility

In parallel to these measures, the NACEX.shop network of convenience points will once again play a relevant part during the campaign. With more than 4,000 locations in Spain and Portugal, it streamlines deliveries and pickups, improves consignee experience, and facilitates more efficient handling of the seasonal surge in activity.