- Logista presents a new brand identity to continue innovating and offering its customers the highest quality of service with a more modern image in line with the current times.
Logista, leading proximity distributor in Southern Europe, faces a new period of evolution and growth with a renewed brand identity that is part of the company's strategy of growth and innovation with the constant expansion of the range of products and services, as well as diversification into new sectors.
The result will allow Logista to continue evolving and transforming to respond to the new needs and opportunities that arise in the market and to remain a trusted partner for its customers and collaborators.
Iñigo Meirás, CEO of Logista, said: “In a constantly changing world, the new brand image symbolises the exciting moment we are in, full of new opportunities that will allow us to continue growing and consolidating our position as a trusted partner for both our customers and collaborators. Logista is evolving to continue being the reference company in the sector, both nationally and internationally".
Greater Logista brand presence
Since its founding in 1999, the company has kept the same logo. The new image reflects Logista's evolution while retaining the company's essence and values based on innovation, flexibility, reliability and service excellence.
The new design includes subsidiaries, brands and countries in which Logista operates, thus unifying the image of all the companies and reinforcing the global image.
A design that symbolises Logista's evolution
With this new brand identity, Logista wants to project a new image and future vision with the aim of developing innovative, reliable and successful business solutions.
Logista has demonstrated great business strength: its Economic Sales grew by 5.8% in the first semester of fiscal year due to the improvements in all markets and Net Profit recorded an increase of 33.2% to €88m.
Logista is the leading proximity distributor in Southern Europe. It regularly serves over 250,000 points of sale in Spain, France, Italy, Portugal and Poland, and facilitates the best and fastest market access for a wide range of convenience products, electronic recharges, pharmaceuticals, books, publications, tobacco and lottery products, among others. Logista has a team of highly qualified professionals comprised by 5,900 direct employees and 15,000 collaborators, focused on providing the most efficient service to its clients and adapting to their needs.